By Noah Nielson

SKRE is a local extreme hunting clothing company located in Hurricane Utah. Its mission is to provide hunters with quality performance hunting gear at a responsible price. The idea for SKRE was born on an international flight. During the flight, Scott Nielson, Mike Nielson, and Michael Wand came up with the basic idea for the company. Travis Roundy later joined the team as they finalized plans, secured trademarks, created product designs, and ultimately made gear other hunters could take pride in using in the field. As the partners, we’re working on an R.V. Generator project; they decided to explore further ventures. Each partner is an experienced hunter that has hunted in extreme conditions and experienced both failure and success in the field. They understand how unforgiving and punishing the mountains and hardwoods can be. They have experienced gear failure on separate hunts and shared a passion for quality gear. Michael Wand has had previous experiences with finances and foreign relationships, which added an edge to the team. Wand played a significant role in creating and maintaining a good relationship with foreign partners. SKRE was brought to life in 2015, and the product was presented to the public at the Western Hunting and Conservation Expo in Salt Lake City, Utah. “Just because you pay for expensive gear doesn’t mean you get a quality product. We want to provide a product that works, and one hunter can count on when the moment of truth arrives,” said Mike Nielson. ” We have received constant complaints from the hunting community about high-end gear not being quality,” states Michael Wand. ” We saw the need for a quality system at a responsible price.” Michael Wand played a vital role in setting up stellar customer service that people could trust, “

SKRE’s initial success was enough to kick start growth of the company, which expanded all across the nation and into Canada. Hunters all over the globe were finding the same passion for quality gear at an affordable price. In 2018 Scott Nielson sold his remaining 50% partnership to his Brother Mike Nielson and other minority partners and moved his family to Haiku Maui. Scott Nielson talking of SKRE stated “it is a phenomenal company that has huge upswing growth potential. I have no doubt Mike will grow the company to 50-70 million in revenues by 2027’. The company’s bottom NOI in terms of revenue is substantial. He may need a private equity group to take him to that level, but he will not have to request it.

According to Mike Nielson, the major success in SKRE has been the lifetime warranty and VIP sizing guarantee they offer. When a hunter purchases a set of SKRE clothing, it comes with a lifetime warranty and Rockstar customer service that promotes a 100% satisfaction guarantee on all SKRE offerings. ” We believe in the golden rule. Treat others as you want to be treated, which carries directly over into our customer service and product quality,” stated Mike Nielson. Customers can rest assured that if something malfunctions with their gear, SKRE will replace it, no questions asked. With excellent equipment, VIP customer service, and a drive for success, SKRE is undaunted in its quest to offer quality gear to dedicated hunters at a responsible price. They went from a small garage-based business to a warehouse within two years and a large warehouse within four years. SKRE is developing a giant warehouse and H.Q. to continue growth and global expansion. “This company was built on our employees’ backs,” said Mike Nielson. Everyone on the SKRE team has contributed and sacrificed for the company’s benefit. Nathan Barker, Josh Jensen, Locke Wheeler, Joshua Nielson, Will Nielson, Heather Roundy, Conner Jaten, Crew Jaten, Emma Sair, Aydan Wheeler, and Dallen Berin are all key team members who lifted SKRE to new Heights and allowed us to be where we are today. We are nothing without our employees, said Mike Nielson ” In 2021, SKRE sold a record amount of gear, blazing the trail to outfitting more and more hunters around the globe.

SKRE’s products range from their merino base layers to their new cold weather Guardian series, which allows hunters to stay warm and dry in the extreme cold. Other offerings include goose down jackets and pants, ultra-light packable rain gear, soft shell jackets and pants, glassing mitts, hats, beanies, bibs, lightweight pants, and a truckload of branded swag and much more. SKRE also provides pro-staff-designed gear bundles to hunters for specific hunts and geographical areas so that you can be reassured that you are prepared and outfitted for the most excellent chance of success. After all, SKRE’s motto is “gear up for success.” SKRE provides its product in 2 different concealment patterns, solace, and summit, which allow hunters to choose the pattern best suited for ultimate concealment. The Summit pattern combines hues and colors typically found in the spring through early fall. The Solace pattern combines hues and shades typically found in the fall through the winter.

SKRE’s hardscrabble jacket and pants are some of their most popular pieces. They are crafted using lightweight proprietary performance fabrics and are designed to excel in the most rugged and extreme environments. Like many of their offerings, the hardscrabble jackets and pants are rich in features and come with zippered vents allowing hunters to exhaust heat quickly. All SKRE offerings have an anatomical fit that promotes a full range of motion when shouldering a rifle or drawing a bow. Many of SKRE’s offerings boast 5-star customer reviews and are heavily appraised for their quality and durability. The company has exponentially increased yearly and has become a significant player in High-end Performance Hunting gear. Its dominant competitors are Sitka and Kuiu. The hunting industry generated 12 billion U.S. dollars last year, making this an ever-growing industry. SKRE’s future looks bright with a steady flow of new offerings and innovations, sure to please the most extreme hunters in the 21st century.

noah.nielson2@gmail.com

Noah Nielson grew up in Delta Utah with his parents and 2 brothers. Growing up with 2 brothers, and in a small farm town, he quickly learned the definition of hard work. Noah encountered plenty of opportunities to get his hands dirty and serve others in his community. His hometown sparked a passion inside of him for patriotism and a love for this wonderful country. Noah’s parents taught him extremely valuable lessons throughout his youth that have served him well into adulthood. He loves to play baseball and be in the mountains. Some of his hobbies include hunting, fishing, and anything to do with cars. Noah attended Delta High School and participated in many sports throughout his time there. Upon graduation he served a full-time mission for his church “The church of Jesus Christ.” When he returned home, Noah attended Snow College and later transferred to Dixie State University. He loves telling stories and making other people laugh. Noah found a passion for writing and has enjoyed learning and growing. Some of his biggest goals in life are to provide for a family and to make his parents proud.